building a PROFITABLE advertising revenue
SOCIAL | The Carlos Watson Show | 2020-2021
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Campaign Manager | James Watkins
Creative & Paid Social | Sandya Kola
PROMOTING a key revenue tentpole
As OZY Media’s first talk show, hosted on a YouTube channel with zero existing organic audience, building The Carlos Watson Show from the ground up was a multi-year project. Supported organic and branded social campaigns for the show’s advertisers, right from the debut launch in Q2 2020, through all 3 seasons ending in Q4 2021. By the end, the show was one of the company’s most sponsored TV shows, gaining the most advertisers across OZY’s TV franchise.
from 0 to 100K subscribers in 12 months
Starting from a show with no viewership to a multi-season, breakout talk show attracting the likes of Bill Gates, Dr. Anthony Fauci, Ava DuVernay, Matthew McConaughey, and more!
Worked with Associate Marketing Director, James Watkins to solidify social promotion of The Carlos Watson Show’s branded content as a key revenue tentpole for OZY Media’s advertising pillar. Managed social media advertising for the show’s sponsored segments and episodes. With consistent and reliable delivery of campaign goals, paired with unique storytelling that brings brands alive, I’ve contributed to multi-year deals with some of the biggest advertisers and most respected brands.
MEETING GOALS
AWARENESS
Grew viewership and brand awareness through paid social campaigns during Season 1’s launch. Supported The Carlos Watson Show’s debut to reach 1 million views in the first 24 hrs.
RETARGETING
Employed a cross-promotional marketing approach to drive viewership from more established OZY social channels to the new YouTube-based talk show
OPTIMIZATION
Ensured consistent iterative optimization by reporting on YouTube and social performance metrics and solutions to the sales and production team.
Over-delivered on goals while studying under budget for all campaigns, resulting in high profitability of branded social promotion for the show. Ensured client success and satisfaction, leading to several brands renewing their sponsorships across two to three seasons. Attracted premium advertisers like Airbnb, PG&E, American Family Insurance, Chevrolet, JPMorgan Chase & Co., Discover, Eli Lily and others.
RESULTS
my favorite episodes…
