FROM $0 MONETIZING POTENTIAL TO $100M
EVENTS | OZY Media | 2021
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Sales Manager | Matthew Zander, Nick van Osdol
Branding & Design | Sandya Kola
IDENTIFYING NEW OPPORTUNITIES
In 2018, the OZY editorial and visual team developed Noted, a microsite diving into the history of jazz legends. Despite the site featuring beautiful visuals and strong editorial content, it was never launched or given a chance to generate value for the company.
The OZY sales team identified that the site was a strong product that could be developed to become new real estate for sponsorships. I was then tasked with building a program for the sales team to pitch to prospective sponsors. I developed a cross-platform offering that expanded Noted beyond the microsite and integrated it into other OZY verticals and products, such as newsletters, ROS, events and podcasts, making it both a more appealing sponsorship opportunity as well as a more profitable product for the company.