ELEVATING EXECUTIVES
INTO BRAND BUILDERS

PR & COMMS | Monarch Tractor | 2023-2024

  • Executive Communications | Sandya Kola
    PR Firm | Sling & Stone

People connect with people, not logos.

Connection is human, not corporate — that’s why executive personas are key to shaping a company's brand image and message. When corporate communications are driven by a dynamic and respected leader, a brand’s message often resonates more deeply with audiences.

At Monarch Tractor, I spearheaded the CEO’s external communications with this same ethos, securing and crafting messaging for influential keynotes, panels, awards, and press. I strategized the company’s executive communications calendar — for the CEO and often other C-suite executives — pivoting swiftly to align with and propel Monarch’s evolving company goals during high-stakes moments, such as the flagship product’s go-to-market and critical fundraising rounds.

MY IMPACT ON EXEC COMMS AFTER 1 YEAR

INTERVIEWS

30+

13

EXEC SPEAKING ENGAGEMENTS

2

LEADERSHIP ACCOLADES

  • Entrepreneur Of The Year® 2023 Bay Area

    Entrepreneur Of The Year® 2023 Bay Area

    Monarch Tractor CEO, Praveen Penmetsa is named an Entrepreneur Of The Year® 2023 Bay Area Award winner.

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  • COP28 UAE

    COP28 UAE

    Carlo Mondavi, Monarch’s Chief Farming Officer, joins as a keynote speaker and panelist among over 85,000 participants and 150 world leaders at COP28 in Dubai.

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  • AGRITECHNICA KEYNOTE & PANEL

    AGRITECHNICA KEYNOTE & PANEL

    Monarch President, Mark Schwager delivers a keynote and joins a panel of industry leaders at Agritechnica, Germany.

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  • CNN International

    Monarch CEO and Richard Quest, CNN's foremost international business correspondent discuss Monarch Tractor’s “David and Goliath story”.

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  • NVIDIA GTC 2024

    Monarch Tractor is democratizing AI for agriculture. Praveen Penmetsa, Monarch CEO & co-founder, discusses why and how at the coveted NVIDIA GTC conference.

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  • MARS CONFERENCE

    Amazon Founder, Jeff Bezos, invites leading tech voices for his annual MARS Conference. Monarch CEO, Praveen Penmetsa, took center stage with a powerful keynote.

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  • Forbes Sustainability Leaders Summit

    Forbes united climate change leaders, including Monarch’s Chief Farming Officer, Carlo Mondavi to discuss climate action.

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  • New York Times

    Like his grandfather, whose mission was to advance Napa Valley into the forefront of wine regions, Monarch’s Carlo Mondavi plans to revolutionize farm machinery.

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  • The Verge Code Conference

    Monarch CEO joins Code Conference co-host, Nilay Patel to discuss why Monarch is becoming the “Android of agriculture”.

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  • CNBC In Pursuit of Success: Stories of Ambition & Achievement

    In Pursuit of Success: Stories of Ambition & Achievement

    CNBC’s collection of essays from top entrepreneurs features Monarch’s CEO.

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  • FORBES NEXT BILLION-DOLLAR STARTUPS

    Monarch CEO, Praveen Penmetsa believes that Monarch Tractor will be the next unicorn of agriculture — so does Forbes.

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  • CNBC DISRUPTOR 50

    CNBC's Senior Media & Tech Correspondent, Julia Boorstin sits down with Monarch CEO, Praveen Penmetsa on making the Disruptor 50 list for the second year in a row.

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ELEVATING Monarch's EXECUTIVE INFLUENCE GLOBALLY

Strategically securing and supporting thought leadership opportunities for executives worldwide.

  • We are stoked by all of Sandya’s work!! She has really helped make our foundation at Monarch stronger. I am grateful for her vision and to be working with her.

    Carlo Mondavi
    Chief Farming Officer & Co-Founder, Monarch Tractor

Crafted the communications narrative for Monarch’s executives to amplify the company’s vision and build brand credibility. Here’s what I achieved within 1 year through compelling storytelling tailored to Monarch executives…

THE RESULTS

speaking engagements

Cemented Monarch’s CEO and other executives as first-movers in agricultural innovations and sustainable solutions by securing key speaking engagements. Developed speeches and talking points for Monarch execs at coveted conferences like Jeff Bezos’ invite-only MARS Conference, the Forbes Sustainability Leaders Summit, the United Nations’ COP28 UAE, NVIDIA GTC, and Vox Media’s Code Conference that co-host, Nilay Patel said “was one of my favorite conversations of the whole event”.

AWARDS & RECOGNITION

Secured prestigious awards and recognition for Monarch's CEO, Praveen Penmetsa, catapulting his personal brand as a visionary entrepreneur and positioning Monarch Tractor as an innovative company led by forward-thinking individuals. From being named Bay Area's Entrepreneur Of The Year® 2023 to being featured in CNBC’s ‘In Pursuit of Success: Stories of Ambition & Achievement’, a collection of essays from notable entrepreneurs, and interviewed by Forbes as the driving force behind 'the next billion-dollar startup' — these are just a few of the profile-building milestones I orchestrated for Monarch's CEO.

CHIEF “INFLUENCER” OFFICER

Forget press releases and media pitching — executive voices on social media are the front-runners in corporate communication that is direct and dynamic. At Monarch Tractor, I leveraged our CEO and Chief Farming Officer's platforms to amplify company milestones with a personal touch, making key company moments resonate directly with our audience.