vibrancy & excellence of HBCU med
VISUAL | OZY Media | 2021
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TV Concept | Allison Simmons & Aaron Lorick, OZY Studios
Visual Concept & Design | Sandya Kola
THE HIGHS AND LOWS OF HBCU MED
HBCU Med is a docu-series that follows the ups and downs of a group of medical students from Meharry Medical College, an HBCU in Nashville, Tennessee as they try to fulfill their dreams of becoming physicians.
When creating the visual concept for the show, my designs reference to medical shows like Grey's Anatomy, Chicago Med, and everything in between of the "medical drama” genre. I stayed close to the monochromatic blues and drama of busy ER scenes that are ever so indicative of this genre of primetime television.
The reason? Because of the formulaic elements that most medical dramas have in common with each other, this genre of show has a large captive audience that keeps coming back for the intense, heartbreaking, and exciting stories that each new medical show offers, keeping this beloved TV trope ever popular. By recreating the same style of this genre of show, HBCU Med can capture the attention of existing and ardent fans of medical genres, capitalizing on an already passionate viewer base.